5 signs you’re ready to outsource your content writing

5 signs you’re ready to outsource your content writing

5 signs you’re ready to outsource your content writing   Content marketing is essential when it comes to establishing and maintaining your business’s online presence, but in order to provide your target audience with a high-value return on the time they spend...
Blog v. Article – what’s the difference?

Blog v. Article – what’s the difference?

Blog v. Article – what’s the difference?   I frequently hear the words blog and article bunched together, for example ‘We’d like to start posting regular blogs/articles.’ Some people I speak with are not entirely sure which word to use, thinking...
Brand voice – what is it, and why is it so important?

Brand voice – what is it, and why is it so important?

Brand voice – what is it and why is it so important? Building and maintaining a brand that truly connects with your audience and offers genuine value is a huge undertaking, but it’s a necessary investment every business should make. When we talk about branding,...
10 reasons to hire a copywriter

10 reasons to hire a copywriter

10 reasons to hire a copywriter    Who needs a copywriter? Businesses (whether fledgling or established corporations) who rely on the written word to tell people about their products or services, produce copy. Such copy can include websites, brochures, leaflets,...
Content Writing v. Copywriting

Content Writing v. Copywriting

Content Writing vs. Copywriting – what’s the difference? I’m asked this frequently. Content writing and copywriting are not the same. There is a considerable overlap, yes, but there are some key differences between the two. First, let’s talk about...