5 signs you’re ready to outsource your content writing


Content marketing is essential when it comes to establishing and maintaining your business’s online presence, but in order to provide your target audience with a high-value return on the time they spend engaging with you, it’s crucial that you produce consistent, high quality content. You already know why you should be doing this – to attract more traffic, generate leads, establish industry authority, increase visibility, build trust, strengthen your brand et cetera… plus, your competition are doing it, and most of them are doing it well. 

It’s easier said than done, however, because planning and producing high quality content consistently takes a huge amount of time and effort, and more often than not you’ll feel like your time is best spent on other tasks. 

Perhaps you’ve been thinking about the idea of outsourcing your content for a while, but you don’t want the expense of paying someone to produce content for you (why would I pay someone, when I can write it myself?) Perhaps you’re wondering if it’s an investment worth making at this time. So the question is, how do you know if outsourcing your content writing is right for you and your business at this moment in time? 


Let’s look at some of the signs that may indicate you’re ready:


1. You’re not sure where to start 

You know you want to take your visibility to the next level by publishing relevant, engaging, results-oriented content, and you know your competitors are doing it, but you simply don’t know where to start or what you’ll even write about. Perhaps you’ve known for some time that you need to start a blog, produce industry specific articles, re-write your web copy, create a mailing list and start a news-letter, produce a monthly/quarterly/annual report, but you’ve already got so much on your plate, the thought is overwhelming.   


2. You’ve dabbled before but you’re not consistent  

You may have tried before – written a random blog post, published the odd article, and with the best of intentions too, but other things got in the way and you couldn’t keep it up.  Many business owners lack the bandwidth to consistently plan, produce and create high quality, original content. Such consistency is crucial, however,  in order to gain traction and eventually see actual results. Consistency is key! 


3. You simply don’t have the time 

You already feel like there are not enough hours in the day or week to do everything you need to do to keep the plates spinning, and content marketing demands a regular commitment that you simply cannot provide. Perhaps you want to scale, but in order to do so you need to outsource tasks such as this so you can focus on your strategic business objectives or the day to day running of the business, or whatever it is you need to be doing most. Time is money, as they say, so don’t waste it! 


4. Writing is not your strength, or you just don’t enjoy it 

In most cases, business owners are articulate individuals who are more than capable of communicating effectively, and anyone can string a decent sentence together, right? Correct, but there’s more to writing well targeted, effective, results-driven copy, or inspiring, engaging, impactful content. Yes you can write, but do your words jump off the page? Do those words speak to exactly the right people, in exactly the right tone of voice? Is the copy emotive? Does it trigger certain feelings that prompt readers to act in a specific way (i.e. buy your products, use your services or engage with your company in other ways)? Writing well crafted, persuasive copy that actually turns your readers into clients, is not easy. Also, you probably didn’t set up your business to spend your time writing, and I’m pretty sure there are 101 other things you’d rather be doing.


5. You’re too close to your business 

You’re too immersed in your business and its many complexities to write about it objectively, and although the insider jargon or tech speak is your second language, your readers want plain and simple, easily digestible info, sans the fluff and flowers. It can be incredibly valuable to have someone with an unbiased view handle your content.


At the end of the day, no one knows your business better than you do, but outsourcing can lighten the load so you can concentrate on what you do best, ultimately providing untold value.  


So, shall we talk?

Drop me a line at fran@frangrant.com or call 07940 711280


I provide Content & Copywriting services for IT Recruitment | Tech | Digital businesses who need engaging, targeted, impactful content or compelling, persuasive, results driven copy. What do I write? Website copy, articles, blog posts, personal and professional bios, case studies, company values and mission statements, email and e-newsletter copy, advertising material, white papers and more.

I also proofread existing content – checking style, punctuation and grammar, for readability and accuracy.


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